Tools
- WordPress
- Google Search Console
- Rank Math
- Google Keyword Planner
- Ahrefs
Related services
The starting point
Nan’s Care is a care service provider in the UK. They support people who need help with daily life at home, and they connect care providers with skilled staff. When they came to me, they had no website and no presence on Google at all. Families searching for care in their area simply could not find them.
What I did
I designed and built a complete website on WordPress, with a clean and trustworthy layout that fits the nature of their work. The pages are set up so visitors can quickly see the services, learn about the team, and book a staff member or get in touch.
The site was built with SEO in mind from the ground up. I did the keyword research, set up the on page SEO for every key page, connected Google Search Console, and made sure the site was technically sound and ready to be found by people searching for care services.
I also helped with the branding. The logo, brochure, and stationery were designed by a friend, and I worked alongside on the brand direction so the website and print materials feel like one brand.
The result
The site went from zero visibility to around 100 clicks a month from Google search. For a local care provider, every one of those clicks is a family or a care home looking for help.
Adil built our website from scratch and made sure it was fully optimized for search engines from day one. The site is clean, fast, and exactly what we needed. He understood our requirements and delivered without any back and forth.
Nan’s Care, Health Care Solutions, UK
