Adil Rafeeque

Summary

Digital marketing professional with 3+ years of hands on experience in SEO, paid ads (Google and Meta), lead generation, CRM, and front end web development. Currently Digital Marketing and SEO Head at Masirat Technology, leading campaigns across hospitality, travel, healthcare, education, and eCommerce. Skilled in performance marketing, content strategy, analytics, and team development, with strong grounding in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

Experience

1. Digital Marketing and SEO Head

   October 2025 to present

   Masirat Technology, Muscat, Oman

   • Took over the company site and client sites (travel, rent a car, and a medical centre) that were getting under 100 impressions and under 10 clicks a month, and grew Masirat's own site to 500+ clicks a month, with similar gains across client sites.
   • Ranked 20+ keywords across Masirat and client websites, with visibility now reaching AI search results through GEO and AEO.
   • Planned and ran Meta Ads lead generation campaigns, driving a steady flow of leads across sectors.
   • Lead a digital marketing team of 3, overseeing strategy, execution, and client communication.

2. Digital Marketing Specialist

   April 2025 to September 2025

   Fortuwest International, UK, remote

   • Ranked all main target keywords in the top 3 through focused on page SEO and WordPress optimization.
   • Generated 100+ new high quality leads through targeted Meta Ads campaigns.
   • Led a website redesign to improve content flow and mobile experience, supporting the SEO gains.

3. Digital Marketing Lead and co-founder

   June 2024 to September 2025

   Domaindotin, Calicut, Kerala

   • Led full service digital marketing for 12 clients across healthcare (4), eCommerce (5), and education (3), managing SEO, paid ads, and conversion strategy for each.
   • Delivered measurable performance improvements across the entire client portfolio.
   • Built and launched 15+ websites for clients using WordPress and modern web practices.
   • Mentored and grew an in house team of 6.

4. SEO Analyst

   December 2023 to May 2024

   Acodez IT Solutions, Kerala, India

   • Joined as a Digital Marketing Intern in October 2023 and was promoted to full time based on performance.
   • Worked on keyword research, technical SEO, and on page optimization to grow client visibility.
   • Tracked traffic and site performance with Google Analytics and Search Console.
   • Ran competitor analysis and backlink audits that shaped client strategy.

5. Digital Marketing Trainee

   June 2023 to October 2023

   Aviv Digital, Calicut, Kerala

   • Hands on training in SEO, Google Ads, and Meta Ads through real client projects.
   • Helped with blog strategy, content writing, and on page optimization.

Education

• Advanced Diploma in Digital Marketing

  2023

  Aviv Digital, Calicut

• Bachelor of Arts in English

  2020 to 2023

  University of Calicut