What Is Generative Engine Optimization (GEO) and Why It Matters

For over two decades, SEO was the only game in town for getting found online. You optimized your website, ranked on Google, and watched the traffic roll in. But something fundamental has changed. People are no longer just searching on Google. They are asking questions to ChatGPT, Perplexity, Claude, and Gemini, and getting direct answers […]

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